When Beyoncé takes the stage, you can expect an extraordinary show—and an extraordinary price tag. The global music icon, who holds a record 32 Grammy wins, delivered a history-making performance during Netflix’s NFL Christmas Day halftime show.
The 43-year-old artist mesmerized fans with her first live performance of tracks from her latest album, Cowboy Carter. This momentous debut unfolded during halftime of the Baltimore Ravens vs. Houston Texans game, the second matchup of the night. Beyoncé wowed the audience with a stellar lineup that included her daughter, Blue Ivy Carter, a high-energy team of backup dancers, and a vibrant marching band.
Adding to the excitement, she was joined by Post Malone and Shaboozey, both featured artists from the album. Their collaborative renditions of “Levii’s Jeans” and “Sweet ★ Honey ★ Buckiin’” became highlights of the event, leaving fans in awe.
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A Grand Opening
The halftime show opened with a cinematic pre-recorded sequence. Beyoncé rode a white horse through the stadium’s tunnels while singing “16 Carriages,” setting the tone for an unforgettable evening. After dismounting, she performed a moving cover of The Beatles’ classic “Blackbird,” accompanied by acclaimed vocalists Tiera Kennedy, Tanner Adell, Reyna Roberts, and Brittney Spencer.
A Multi-Million Dollar Deal with Netflix
This electrifying performance marked the second installment in Beyoncé’s $60 million, three-project agreement with Netflix, signed in 2019. Produced by her own Parkwood Entertainment and Jesse Collins Entertainment, the halftime show reportedly accounted for $20 million of the deal. The first project under this collaboration, the critically acclaimed documentary Homecoming: A Film by Beyoncé, spotlighted her iconic Coachella 2018 performance.
Dan Ruchie, founder of Trapital, a platform offering insights into music and sports industries, commented, “If the numbers align, this performance alone matches the $20 million scale of her previous Netflix project.”
Netflix Meets the NFL
Netflix streamed both Christmas Day games live, kicking off its groundbreaking three-year licensing deal with the NFL worth $150 million. Earlier in the evening, the Kansas City Chiefs triumphed over the Pittsburgh Steelers, continuing their near-perfect season with a 29-10 victory.
As the streaming giant ventures into sports, this collaboration could redefine how fans experience live events.
Beyoncé’s unforgettable performance reinforced her status as an unmatched force in music and entertainment—worth every penny of her jaw-dropping payday.
